Passionate about human-centered design. 

• Proven track record of creativity that produces high ROAS. 

• Expert in inspiring and managing happy, productive, teams. 

• Fluent in presentations, client relationship building, project scoping. 

• A cool list of tech innovations.

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EXPERIENCE

Essence Global Senior Art Director

July 2010 - March 2020

• Drove Google campaigns, including Stadia, Google Store, Maps, and Google Assistant. This includes brief intake, campaign concepting, and production. 

• Helped grow creative billings from $250K to $12M over 7 years.

• Expertise in client communication, UX, illustration and writing, and directing staff. 

• Crucial in winning the biggest accounts in digital. Championed campaigns focus on programmatic smart banners, dynamic video, and other forms of rich-media. 

• Bleeding edge abilities with iOS and Android formatting as well as many publisher and application-based networks. 

• Wrote Google Media Lab’s Any Second Ad Principles.

• Personally pitched and won creative AOR status with Google, Walgreens, and eBay.

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Impart Media/Advanced Method CCO

November 2005 - December 2010

Established and drove marketing, software interface design, and product development for digital signage broadcasting networks. 

Pitched and won: Dole Foods, AT&T, RediClinic, Sprint, ClearChannel, and Microsoft.

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Smith Campbell Principal

October 2001 - May 2005

Dynamically led consulting firm specializing in UX and software improvement overhauls. Companies: Madrona Ventures, Coldstream Capital Management, Vykor Systems, Sightward, Henrybuilt Corporation, Junxion, xSides, Confirma, WrinkleBrain, and TripHub. All companies purchased.​

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Packard Bell VP Creative and Marketing

Adobe/Aldus Art Director Creative Services & Magazine

American Film Magazine/AFI Assistant Art Director 

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EDUCATION

Evergreen Media Communications, B.A.

Parsons School of Design Illustration
 

SKILLS

• Passion for creating brand correct, high-impact, clear, and efficient marketing campaigns.

• Expert in inventing new tech to give an employer the edge in winning and keeping accounts. [Programmatic creative, programmatic video, dynamic retargeting, GDPR solutions.]

• Researching a product’s market, customer culture and trends to create unique insights on how to create an ad that drives customer response beyond the client’s expectations.

• Using Google data to identify the highest impact ad placements, times of day, and content.

• Seeks out new technology and adapting it to create innovative effects, and save time and expense.

• Expert in: Sketch, Photoshop, Premiere, After Effects, Illustrator, Google Docs, Powerpoint, and more.

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AWARDS

Five iabMIXX including Best Mobile Ad, Best Mobile Campaign.

Four OMMAs Including Best Mobile Campaign.

Five MOBI including Best in Show and Best Branding.

Five W3  three gold, two silver.

Five Daveys gold Best Branding, gold Best Shopping Campaigns plus three silvers.