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scott

Google Stadia

CONCEPTING / ART DIRECTION / TECH INNOVATION

Scott conceived and produced all-digital banners and many videos working with the Stadia Team and ATL Omelette. Different ads handled stages of the customer journey: prospecting, activation, upselling titles, and reengagement. Our unique perspective and learnings found in ad gameplay and transitions had a much higher impact than selling Stadia's features.

Situation:

After winning the Stadia RFP with Omelette we were given all the digital ads. This included YouTube video bumpers, banners, Facebook/Instagram/TikTok placements, and big 970x250s to spread out on desktop landing pages. 
 

Task:

Scott concepted and produced all-digital banners and many videos working with the Stadia Team and ATL Omelette. Different ads handled stages of the customer journey: prospecting, activation, upselling titles, and reengagement. 
 

Action:

Our unique perspective and learnings found in ad gameplay and transitions had much higher impact than selling Stadia features. We pitched programmatically presenting different ads handled stages of the customer journey: prospecting, activation, upselling titles, and reengagement. We also showed a look and feel used a strong typography and focused on alluring video cut scenes...and irreverent 3-4 word headlines.
 

Result:
These ads performed great in the upper funnel [.07%] but had a tough time with conversion. Stadia has a number of problems, a lack of unique games, confusion around what the monthly fee gets you, concerns about maxing out your internet allotment, on and on.

 

Mockup-stadia.gif
Stadia, gamer, intro
Stadia TOMBRAIDER 16-9 bumper
Stadia retention, 300x250
Stadia retention, 300x250
Stadia REENGAGEMENT, 16-9
Stadia DAYPARTING, 16-9, lunch
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